Built in Wheat Country, For Wheat Country

More Sense Per Bushel

Forty-Four Years in the Business

MarketBullets was founded by Gary Hofer in Waitsburg, Washington — the heart of Pacific Northwest soft white wheat country. Forty-four years of studying wheat markets sits behind every commentary published here: forty-four years of watching contracts roll, watching USDA numbers move basis before the ink was dry, watching producers get burned by information that showed up a day late and a dollar short.

Every report is built on verified data — USDA supply and demand estimates, CFTC positioning reports, weekly export sales, Black Sea and Pacific Rim logistics — read through a technical framework refined over four decades, including the proprietary Box-o-Rox decision system. The same discipline institutional trading desks use to track moving averages, timeframe convergence, and seasonal alignment, built instead for the person who actually grows the wheat.

Why This Exists

Institutional trading desks have research departments. Elevators have a merchandiser watching five markets at once. Farmers have about five minutes before the truck needs loading and the market's already moved.

MarketBullets exists to close that gap — not by shouting louder or faster than the wire services, but by being more thorough, more wheat-specific, and more honest about what the data actually means for the decision in front of you that morning. This isn't news delivered at you. It's intelligence built for the person who has to act on it before the sun's up and the market's already trading.

Why I Do This

I didn't build MarketBullets because wheat needed another newsletter. I built it because I've watched too many operations — some of them family, most of them friends — get squeezed by margins that keep getting thinner while the decisions keep getting bigger. A market call made without good information isn't just a bad trade. It's acres, it's equipment payments, it's whether the next generation gets a fair shot at the same ground.

More Sense Per Bushel isn't a tagline. It's the standard I hold this to, every single morning, before the market opens.